VX Sport

Measuring the things that count.

VX Sport is a performance measuring ecosystem that gives coaches and athletes a view of where success lies.

Client

VX Sport

Project

VX Sport Website

Location

Wellington, New Zealand

Year

2020

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Role

Creative Director, Designer

Agency

DNA Design

Category

Sports Performance Monitoring

Contributors

Zakary Kinnaird – Digital Design

Digital Design

Art Direction

Concept Creation

Creative Direction

Detailed Design

Data is everything in high performance sport these days. GPS tracking, accelerometers, RFID and radio signals combine to give some stunningly useful data to understand individual performance in teams.

VX Sport are a proprietary New Zealand based technology system. VX Sport athlete monitoring products are used by world leading teams to drive performance decision-making. Only the VX System combines the tracking of physical and readiness data with simple planning tools that empower coaches to improve athlete performance. VX Sport provides the most accurate and affordable athlete monitoring solution.

VX Sport’s wearable technology is recognised globally for providing the most accurate and reliable data to improve athletic performance and reduce injuries.

Our brief was to develop a digital tool that combined all the unique propositions, in an easy to follow, compelling digital experience. It had to use simple components that explained the advantage of the VX Sport system. It needed to illustrate how easy it was for coaches and teams to use and track data; prevent injuries, measure performance and plan programmes for athletic improvement.

The website became a key tool in the sales process in international territories, particularly the US. It also helped VX Sport secure contracts with elite sports teams.

The website had to spell out the three clear benefist of the system in an enaging and memorable way.
Hardware in the system is foolproof, easy to use and now commonly seen on the field in elite sports.
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VX Sport is a unique ecosystem of hardware and software products that allow coaches to see athlete performance with pinpoint accuracy
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We got into the mind of our users and identified the key benefits of the system, presenting them back as key story telling moments.
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Suddenly there is no argument. The data is there in black and white and everyone in the loop is accountable to each other.