When values differentiate more than capability.

Opus Engineering boasts a rich history in New Zealand, tracing its roots back to the Ministry of Works. Privatised in the late 1980s, it had evolved into a formidable force with over 3,000 engineers, designers, planners, researchers, and advisors. Their reach extended across the globe, serving more than 12,000 clients in Australia, Canada, New Zealand, the United States, and the United Kingdom.

However, the engineering landscape is fiercely competitive, with experience and personnel often being the only differentiators. Opus recognised the need to stand out, to showcase their client-centric approach and collaborative spirit on a global scale.

Our solution? "Two and a half thousand minds per hour." This powerful tagline captured their unique edge – the collective brainpower brought to bear on every project.

But showcasing expertise wasn't enough. We needed to demonstrate how Opus' values translated into tangible benefits for clients. This became the cornerstone of their truly unique proposition.

Each value received a clear metaphor, making the underlying principle relatable. These metaphors formed the basis for their international websites and corporate profile, further enhanced by a series of captivating images representing their diverse sectors.

By embracing their values as a selling point, Opus experienced a remarkable shift. Staff morale soared, attracting high-caliber graduates became easier, and client engagement flourished. This value-driven approach even played a key role in facilitating acquisitions, a crucial element of their ambitious 2020 vision.

The success of this campaign was further solidified by a Silver Graphis Award in 2014, a testament to its effectiveness.