How gentle ripples created a massive impact.

The Ministry of Education (MoE) embarked on a complex journey – developing a digital and data strategy for the entire education sector, alongside key stakeholder agencies. Our challenge was to translate this intricate strategy into a visually compelling and actionable document that resonated with both the MoE and their partners.

We embraced a Te Ao Māori approach, fostering collaboration to connect the strategy's themes to a core, impactful idea. The whakatauāki (proverb) "Te mātāpuna o te whakaaro" (the wellspring of knowledge) became the guiding light. It symbolises the flow of digital knowledge and learning – a reciprocal exchange between educators, students, and the wider community. This continuous learning fosters connectedness and empowers learners and educators to thrive in a digital world.

The MoE's Connected Ako team, tasked with developing the 10-year strategy, saw the need for a clear, impactful narrative. We co-created a storytelling framework grounded in Te Ao Māori principles, ensuring the strategy was distinct, ownable, and culturally relevant.

The outcome? A single-page visual summary that presented a clear picture of the strategy for all audiences. We simplified the language, ensuring it remained impactful and easily understood at a glance.

Our collaboration extended beyond the initial document. We created a library of visual assets for the MoE to use. As well as this, we developed a series of human-centric video stories that showcased the practical application of the strategy's pillars. These videos brought the strategy to life, adding a relatable touch to the campaign.

This project exemplifies the power of collaboration and storytelling. By translating complex ideas into a clear and visually engaging format, we empowered the MoE to confidently share their vision for the future of digital learning in Aotearoa New Zealand.