When what’s in it is just as important as where it’s from.

Little Island, a producer of plant-based milk and ice cream, sought a distinctive brand identity to highlight their commitment to natural, organic ingredients. Their coconut milk, sourced exclusively from Samoa, provided a unique foundation for storytelling.

We developed a comprehensive brand redesign that amplified Little Island’s core values. A custom Samoan Tapa Cloth pattern, created by a local artist, became a signature brand asset, authentically reflecting the product’s origins. By incorporating vibrant, flavour-specific colors and clear dairy-free labelling, we created a visually compelling and informative packaging system. A carefully curated typography palette added warmth and character, enhancing the overall brand experience.

Our design approach unified Little Island’s product range, establishing a strong, recognisable brand presence on supermarket shelves. By effectively communicating the brand story and product benefits, we elevated Little Island’s position in the market.