Provenance Creative
Finding new ways to get in touch with yourself.
Client
Provenance Creative
Project
The Pandemic Posts
Location
Waterloo, Wellington, New Zealand
Year
2020
-
2020
Role
Creative Director, Designer, Photographer
Agency
Provenance
Category
Self Indulgence
Contributors
Vicki Dunstan-Brown – Talent and photography
Hugo Dunstan-Brown – Talent and Emotional Support
Art Direction
Communications
Concept Creation
Photography
Retouching
The Covid pandemic, while challenging, offered an unexpected gift: a pause. A chance to look inward, indulge a little, and rediscover ourselves. During this time, I embarked on a project fueled by a desire to bring smiles and offer a visual commentary on our strange predicament.
Each day presented a creative hurdle. I'd brainstorm a concept, head out to shoot it, then return home to meticulously assemble and retouch the collages. This process yielded valuable technical lessons. I learned the importance of physically setting the scene, considering focal depth, plotting positions and angles, capturing variations, and then came the meticulous work - downloading, selecting images, followed by the painstaking precision of cutting, assembling, and retouching.
My prop collection includes three, yes, three, gold metallic gimp suits (don't ask!), which found their way into some of the pieces. My wife and dog, Hugo, were the only other "actors," though I suspect their patience wore thin at times. Hugo, bless his heart, even became an unwitting participant in some shots.
Ultimately, this project served as a creative and technical playground, a journey of self-discovery through experimentation.
Some days just seemed to drag by. Others flew by. The weather was amazing which definitely helped the mood.
We had to find new ways to amuse ourselves that didn’t involve the company of others, and yet, sometimes your own company was the best.
It was sad seeing the end of the enforced pause and time off. But also a joy in the fact we could finally pick up where we left off and discover the new normal.