Taking an alternative look at identity
Paper sample booklet
Client Contact:
Collaborators:
Sarah LaingPaul Fisher:
photographer
As part of a series of paper sample booklets, BJ Ball papers wanted to focus on the link of how we see ourselves and our identity. It was a relatively open brief, so I decided to explore the aspect of personalities that connect the unseen deep-seated obsessions with the everyday person. In a double portrait series I first showed our subjects straight up, then through a reveal gatefold show them in their full blown obsession.
A stern faced policeman turns out to be an Elvis impersonator, a wines and spirits consultant plays the celebrated Duke of Wellington.
The game became trying to guess the obsession of the straight up person you saw before you.
A Best Award came my way for this effort.