Going all out

Mark Di Somma had been trading under his name for a while and decided to move to a change in name in order to appear to have more breadth in his offering.

The brief for his identity was quite open, the only thing I had to do was express the new name for his company - Audacity.

Now if you know Mark, you know he has two extremes and nothing much in between. He is either quiet and considered, or has the volume up full; positively frothing at the mouth!

Using flouro inks, one side of his stationery is taken up with brash images, teamed with thought provoking copy lines – supplied by Mark himself.

The other side is quiet and subdued, but you know the other side is never very far away.

Best Award, Best of category.